The world has changed. Currently, 90% of all real estate buyers begin their search online when looking for local homes for sale. In 2017, 70% of all online traffic is video.
Do we video every property when selling real estate? No, because some price ranges have such a low number of days on the market they may not require it.
The type of marketing required will vary by the type of property, its price, and local market inventories. For entry level homes a yard sign, some open houses, listing in the local MLS, nicely done still photographs, and a few ads may be all that is required to have a successful outcome. This is what we call traditional real estate marketing.
Homes that are staged sell 70% faster and for more money. Higher-end homes will require close attention to staging details and even video marketing to obtain the best results. The benefit of video tours is getting hundreds of additional eyes on your property, and video tours allow potential buyers to be well qualified so when they arrive for a tour, they have already decided they liked what they saw.
It pays to have a Competitive Market Analysis done on your home, arrive at a price, and then look at the market statistics for homes in that price point. For example, what the average days are on market, what percentage of listing price homes in this price range sold for, and other details of this nature.
The Marcroft Team is your top selling real estate agency, and will develop a custom marketing plan for your property after assessing all of the details and market data. You can rest assured that they will leave no details to chance. The result is a highly customized marketing plan that allows you to relax and realize that you have the best possible strategy for your property that will achieve results. Properties that are priced right and marketed sell.